About the project

Ushuaia is an enterprise that produces not only gay night parties and transvestite shows, but also gets involve in daylight and inclusion events.
Requirements for the design of the logotype were that it has to be modern, cheerful and vibrant enough to say it is about something festive, has to work whether on white or black background and it has to show it is gay but without »yelling« it.

Roberto Gonzalez, Director